Valerie Bodden
Author
Series
Language
English
Description
What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.
Author
Series
Language
English
Description
How do you find the right information sources for your research project? Learn how to use search engines, library catalogs, and databases to find information. What makes a source reliable? What is bias? How does point of view affect a source's reliability? Why do you need more than one source? This book will help you find, evaluate, and select the best sources for your assignment!