Jonathan Todd Ross
Author
Language
English
Description
Brand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products-they sell your products for you. Brand Advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically...