Irresistible: the rise of addictive technology and the business of keeping us hooked

Prologue: Never get high on your own supply --

Part 1: What is behavioral addiction and where did it come from? The rise of behavioral addiction ; The addict in all of us ; The biology of behavioral addiction --

Part 2: The ingredients of behavioral addiction (or, how to engineer an addictive experience). Goals ; Feedback ; Progress ; Escalation ; Cliffhangers ; Social Interaction --

Part 3: The future of behavior addiction (and some solutions). Nipping addictions at birth ; Habits and architecture ; Gamification --

Epilogue.