From the Book - Second edition.
Part I. Getting Started. Careers in photography / Chuck DeLaney --
The value of a photographic education / Bill Kennedy --
The benefits of apprenticeship / John Kieffer --
Photography, A many-faceted field / Susan McCartney --
Equipment considerations for freelance photographers / Chuck DeLaney. Part II. Building and protecting your business. Your business plan / Tad Crawford --
Location and leases / Tad Crawford --
The going concern / Tad Crawford --
Designing your image / Chuck DeLaney --
Insurance protection / Arie Kopelman --
Staying healthy as a photographer / Chuck DeLaney. Part III. Marketing your photography --
Markets, promotion, and clients / Maria Piscopo --
Building and presenting your portfolio / Maria Piscopo --
Getting the most from your website / Chuck DeLaney --
Personal branding and social media marketing / Nigel Merrick --
Selling yourself / Chuck DeLaney. Part IV. Negotiating contracts and prices --
Negotiating contracts / Richard Weisgrau --
Contract forms / Tad Crawford --
Pricing photography / Michal Heron and David MacTavish. Part V. Photography and the law --
Copyright / Tad Crawford and Laura Stevens --
Invasion of privacy and releases / Tad Crawford --
Beyond privacy / Tad Crawford --
Settling disputes and fnding attorneys / Tad Crawford. Part VI. Beyond the studio --
Growing as a photographer / Tony Luna --
Staying fresh / Chuck DeLaney --
Opportunities in video and multimedia / Chuck DeLaney --
Transitioning from the freelance Life / Michal Heron.