Preface: The end of advertising and marketing as you know it
Foundation. The big switch : why direct marketing for non-direct marketing businesses? ; An offer they can't refuse ; Obey orders ; No freeloaders ; No holes in the bucket ; Shouting louder ; Tux, tails & top hat or coveralls & work boots? ; Money in the bank ; No chocolate cake for you! ; The results triangle ; The secret to infinitely higher response
Application. You can attract your ideal customers, clients or patients : why settle for anything else? / Ben Glass ; They all laughed when I stopped selling my product : until I became a top agent and transformed my entire industry / by Craig Proctor
Resources. Direct marketing businesses to study: Retail ; Restaurants ; Profrssional practices ; Sales professionals
About the author
Other books by the author
Free resources from the author.
From the Book
The big switch
The results triangle
How outrageous advertising turns ordinary retail stores into super-profitable marketing businesses / by Bill Glazer
Who else wants to know how a guy With no tax experience took a two-room tax office doing $50,000.00 in sales with a couple of seasonal employees and built a $4 million dollar a year tax business with 24 locations and 440 employees? / by Chauncy Hutter, Jr.
How to advertise less for new customers yet double your profits / by Rory Fatt
Courageous marketing, marketing-based courage / by Ben Altadonna
Direct response marketing for dentists and other professionals / by Charles Martin
How to keep clients informed, interested, happy, and coming back for more / by Al Williams
How direct marketing can change your entire business life / by Scott Tucker
From dead-broke bug guy to marketing millionaire / by Chet Rowland
How to automate your marketing / by Ron Romano
How to put a fence around your customers / by Dan Kennedy.