Preface: The world's largest behavioral experiment : why freshmen are easy, but the Internet is better
What do we really like? : Sexual cues : how the Internet yanks open the curtains to reveal our most secret desires
Monkey pay-per-view : male visual cues : why plump is sexy, mature ladies hold special advantages, and Freud suffered from penis envy
Elmer Fudd, wabbit hunter : male desire : why men can get turned on by a jar of pennies and the male sexual brain is a clumsy hunter
The Miss Marple Detective Agency : female desire : why there is no such thing as female Viagra and women have the most sophisticated brain on Earth
Ladies prefer alphas : female psychological cues I, the hero : why women like barons, billionaires, and serial killers
The Sisterhood of the Magic Hoo Hoo : female psychological cues II, the heroine : why the best men are always taken and every girl just wants to he loved
Boys will be boys : gay cues : why gay men like straight guys and gay porn is (almost) indistinguishable from straight porn
A tall man with a nice tush : female visual cues : why Playgirl magazine flopped, a firm tush is a nice advantage, and so many people don't like porn
Cheating wives and girls gone wild : male psychological cues : why the forbidden is so exciting and the unexpected reason men like group sex
Lords and lordosis : human psychological cues : why domination and submission are two sides of the same cortex
Erotical illusions: the creative power of cues : what the Mona Lisa smile, Oreo cheesecake, and paranormal romance have in common
Happy ending or happily-ever-after? : So what do I do with all this information?
