The Hidden Persuaders
(eBook)
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Format
eBook
Language
English
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Citations
APA Citation, 7th Edition (style guide)
Vance Packard., & Vance Packard|AUTHOR. (2007). The Hidden Persuaders . Ig Publishing.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Vance Packard and Vance Packard|AUTHOR. 2007. The Hidden Persuaders. Ig Publishing.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Vance Packard and Vance Packard|AUTHOR. The Hidden Persuaders Ig Publishing, 2007.
MLA Citation, 9th Edition (style guide)Vance Packard, and Vance Packard|AUTHOR. The Hidden Persuaders Ig Publishing, 2007.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouping Information
Grouped Work ID | c8324166-7c9e-87e7-640e-5013fcc93bf5-eng |
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Full title | hidden persuaders |
Author | packard vance |
Grouping Category | book |
Last Update | 2024-04-23 21:58:41PM |
Last Indexed | 2024-04-23 23:26:37PM |
Book Cover Information
Image Source | hoopla |
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First Loaded | Feb 21, 2024 |
Last Used | Feb 21, 2024 |
Hoopla Extract Information
stdClass Object ( [year] => 2007 [artist] => Vance Packard [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/csp_9781935439530_270.jpeg [titleId] => 11862081 [isbn] => 9781935439530 [abridged] => [language] => ENGLISH [profanity] => [title] => The Hidden Persuaders [demo] => [segments] => Array ( ) [pages] => 200 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Vance Packard [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Business & Economics [1] => Consumer Behavior [2] => Political Science [3] => Popular Culture [4] => Propaganda [5] => Psychology [6] => Social Psychology [7] => Social Science ) [price] => 1.69 [id] => 11862081 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies. [url] => https://www.hoopladigital.com/title/11862081 [pa] => [publisher] => Ig Publishing [purchaseModel] => INSTANT )