Marketing Lessons from the Grateful Dead
(eAudiobook)

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Published
Gildan Media, 2010.
ISBN
9781469057538
Status
Available Online
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Physical Description
3h 0m 0s
Format
eAudiobook
Language
English
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Citations
APA Citation (style guide)

Brian Halligan., Brian Halligan|AUTHOR., David Meerman Scott|AUTHOR., Brian Halligan|READER., & David Meerman Scott|READER. (2010). Marketing Lessons from the Grateful Dead. Gildan Media.

Chicago / Turabian - Author Date Citation (style guide)

Brian Halligan et al.. 2010. Marketing Lessons From the Grateful Dead. Gildan Media.

Chicago / Turabian - Humanities Citation (style guide)

Brian Halligan et al., Marketing Lessons From the Grateful Dead. Gildan Media, 2010.

MLA Citation (style guide)

Brian Halligan, et al. Marketing Lessons From the Grateful Dead. Gildan Media, 2010.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work IDbbe1378d-7f38-fa29-ff22-b04b542a7e85
Full titlemarketing lessons from the grateful dead
Authorhalligan brian
Grouping Categorybook
Last Update2021-07-06 21:20:25PM
Last Indexed2021-07-21 04:03:41AM

Hoopla Extract Information

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    [synopsis] => THE GRATEFUL DEAD-Rock Legends, Marketing Pioneers.

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
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    [subtitle] => What Every Business Can Learn from the Most Iconic Band in History
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