Marketing Myopia
(eBook)
Author
Published
Harvard Business Review Press, 2008.
ISBN
9781633690585
Status
Available Online
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Format
eBook
Language
English
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Theordore Levitt., & Theordore Levitt|AUTHOR. (2008). Marketing Myopia . Harvard Business Review Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Theordore Levitt and Theordore Levitt|AUTHOR. 2008. Marketing Myopia. Harvard Business Review Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Theordore Levitt and Theordore Levitt|AUTHOR. Marketing Myopia Harvard Business Review Press, 2008.
MLA Citation, 9th Edition (style guide)Theordore Levitt, and Theordore Levitt|AUTHOR. Marketing Myopia Harvard Business Review Press, 2008.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouping Information
Grouped Work ID | acfdcd4d-9d4b-b04d-44d4-b75456d295cf-eng |
---|---|
Full title | marketing myopia |
Author | levitt theordore |
Grouping Category | book |
Last Update | 2024-03-20 23:01:07PM |
Last Indexed | 2024-04-21 04:34:08AM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Jun 14, 2022 |
Last Used | Apr 20, 2024 |
Hoopla Extract Information
stdClass Object ( [year] => 2008 [artist] => Theordore Levitt [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/csp_9781633690585_270.jpeg [titleId] => 12439486 [isbn] => 9781633690585 [abridged] => [language] => ENGLISH [profanity] => [title] => Marketing Myopia [demo] => [segments] => Array ( ) [pages] => 104 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Theordore Levitt [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Business & Economics [1] => Marketing ) [price] => 0.99 [id] => 12439486 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead. [url] => https://www.hoopladigital.com/title/12439486 [pa] => [series] => Harvard Business Review Classics [publisher] => Harvard Business Review Press [purchaseModel] => INSTANT )