Strategy Maps: Converting Intangible Assets into Tangible Outcomes
(eAudiobook)

Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2020
    [artist] => Robert S. Kaplan
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/gil_9781469081809_270.jpeg
    [titleId] => 13567672
    [isbn] => 9781469081809
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Strategy Maps
    [demo] => 
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        )

    [duration] => 12h 48m 0s
    [children] => 
    [artists] => Array
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            [0] => stdClass Object
                (
                    [name] => Robert S. Kaplan
                    [relationship] => AUTHOR
                )

            [1] => stdClass Object
                (
                    [name] => David P. Norton
                    [relationship] => AUTHOR
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            [2] => stdClass Object
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                    [name] => Walter Dixon
                    [relationship] => READER
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    [genres] => Array
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            [0] => Business
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    [price] => 2.69
    [id] => 13567672
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    [kind] => AUDIOBOOK
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    [upc] => 
    [synopsis] => More than twenty years ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool-the "strategy map"-that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy-implementing it in a way that ensures sustained value creation-depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital.
    [url] => https://www.hoopladigital.com/title/13567672
    [pa] => 
    [subtitle] => Converting Intangible Assets into Tangible Outcomes
    [publisher] => Ascent Audio
    [purchaseModel] => INSTANT
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