Marketing the moon : the selling of the Apollo lunar program
(Book)

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Published
Cambridge, Massachusetts : The MIT Press, [2014].
ISBN
9780262026963, 0262026961
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Tinley Park Public Library - 1st Floor629.454 SCOOn Shelf

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Published
Cambridge, Massachusetts : The MIT Press, [2014].
Format
Book
Physical Desc
xiii, 130 pages : illustrations (some color) ; 25 x 29 cm
Language
English
ISBN
9780262026963, 0262026961

Notes

Bibliography
Includes bibliographical references (pages 126-129).
Description
In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.

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Citations

APA Citation, 7th Edition (style guide)

Scott, D. M., & Jurek, R. (2014). Marketing the moon: the selling of the Apollo lunar program . The MIT Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Scott, David Meerman and Richard. Jurek. 2014. Marketing the Moon: The Selling of the Apollo Lunar Program. The MIT Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Scott, David Meerman and Richard. Jurek. Marketing the Moon: The Selling of the Apollo Lunar Program The MIT Press, 2014.

MLA Citation, 9th Edition (style guide)

Scott, David Meerman., and Richard Jurek. Marketing the Moon: The Selling of the Apollo Lunar Program The MIT Press, 2014.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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