The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business
(Book)
Author
Published
Hoboken New Jersey : Wiley, [2014].
ISBN
9781118827857, 1118827856
Status
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Calumet City Public Library - Nonfiction | 658.8 SCO | On Shelf |
| Glenside Public Library District - Nonfiction | 658.85 Sco | On Shelf |
More Details
Published
Hoboken New Jersey : Wiley, [2014].
Format
Book
Physical Desc
xi, 260 pages : illustrations ; 24 cm
Language
English
ISBN
9781118827857, 1118827856
Notes
Bibliography
Includes bibliographical references and index.
Description
Sales and service are being radically redefined by the biggest communications revolution in human history. In today's technology-driven world, online content can be targeted tor reach and win buyers one at a time, thus replacing yesterday's outdated, scattershot approach to sales and service. David Meerman Scott details the proven strategies and tools that business leaders can use to connect effectively with customers and grow their organizations. This book includes a wealth of ideas and tips for leveraging social media in order to build a personal brand and a company's business. For those who are nervous about adopting the new rules, the book addresses these fears and reveals the many ways it is possible to strike a productive digital balance.-- jacket
Citations
APA Citation, 7th Edition (style guide)
Scott, D. M. (2014). The new rules of sales and service: how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business . Wiley.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Scott, David Meerman. 2014. The New Rules of Sales and Service: How to Use Agile Selling, Real-time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business. Wiley.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Scott, David Meerman. The New Rules of Sales and Service: How to Use Agile Selling, Real-time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business Wiley, 2014.
MLA Citation, 9th Edition (style guide)Scott, David Meerman. The New Rules of Sales and Service: How to Use Agile Selling, Real-time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business Wiley, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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