Content, the atomic particle of marketing : the definitive guide to content marketing strategy
(Book)
Author
Contributors
Szymanski, Jaimy, author.
Published
New York : Kogan Page Ltd, [2017].
ISBN
9780749479756, 0749479752
Status
Description
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Copies
Location | Call Number | Status |
---|---|---|
Eisenhower Public Library District - Stacks | 658.802 LIE | On Shelf |
Subjects
LC Subjects
Other Subjects
More Details
Published
New York : Kogan Page Ltd, [2017].
Format
Book
Physical Desc
xvi, 223 pages ; 24 cm
Language
English
ISBN
9780749479756, 0749479752
Notes
Bibliography
Includes bibliographical references and index.
Description
Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognised industry thought-leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing" -- From the publisher.
Citations
APA Citation, 7th Edition (style guide)
Lieb, R., & Szymanski, J. (2017). Content, the atomic particle of marketing: the definitive guide to content marketing strategy (First edition.). Kogan Page Ltd.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Lieb, Rebecca and Jaimy, Szymanski. 2017. Content, the Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy. Kogan Page Ltd.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Lieb, Rebecca and Jaimy, Szymanski. Content, the Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy Kogan Page Ltd, 2017.
MLA Citation, 9th Edition (style guide)Lieb, Rebecca,, and Jaimy Szymanski. Content, the Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy First edition., Kogan Page Ltd, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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