Inbound marketing : get found using Google, social media, and blogs
(Book)

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Published
Hoboken, N.J. : Wiley, [2010].
ISBN
9780470499313, 0470499311
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LocationCall NumberStatus
Bensenville Community Public Library District - Nonfiction658.872 HALOn Shelf
Downers Grove Public Library - 2nd Floor - Adult658.872 HALOn Shelf
Oak Park Public Library Main Branch - 3rd Floor658.872 HALChecked out

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Format
Book
Physical Desc
xxiii, 226 pages : illustrations ; 24 cm.
Language
English

Notes

General Note
Includes index.
Description
For decades marketers have interrupted their way into buyers' wallets with TV and radio advertising, cold calling, and email blasting. But this type of marketing is coming to an end, as buyers get more and more sophisticated about blocking interruptions using TiVo, Sirius Satellite Radio, spam protection, and Do Not Call lists. Buyers are moving their shopping and learning to search engines, the blogosphere, and the social media web.Get Found exposes proven best practices required to leverage the changing nature of buyer behavior. Learn how to use social media to intrigue your best customers to come to you- "get found" online. In simple language, the book explains how to: a- make changes to your website so that it ranks higher for terms typed in by your target market Identify and engage bloggers so they drive their readership to your site to enter your sales funnel; b- start a blog that will become part of the 1% of blogs that succeed; c- effectively use LinkedIn, Facebook, Twitter, YouTube, and other social media sites; d- track your progress in search engines, the blogosphere, and social mediasphere and continually improve your strategy; and e- double-down on cost-effective sources of leads and divest cost-prohibitive sources. -- Description from http://www.textbooksrus.com (Oct. 17, 2011).

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Citations

APA Citation (style guide)

Halligan, B., & Shah, D. (2010). Inbound marketing: get found using Google, social media, and blogs . Wiley.

Chicago / Turabian - Author Date Citation (style guide)

Halligan, Brian, 1967- and Dharmesh Shah. 2010. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Hoboken, N.J.: Wiley.

Chicago / Turabian - Humanities Citation (style guide)

Halligan, Brian, 1967- and Dharmesh Shah. Inbound Marketing: Get Found Using Google, Social Media, and Blogs Hoboken, N.J.: Wiley, 2010.

MLA Citation (style guide)

Halligan, Brian, and Dharmesh Shah. Inbound Marketing: Get Found Using Google, Social Media, and Blogs Wiley, 2010.

Note! Citation formats are based on standards as of August 2021. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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