How to write a business plan [2017]
(Book)

Includes index.

"Step-by-step advice on preparing a business plan. You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, [this book] has helped fledgling entrepreneurs-- from small service businesses and retailers to large manufacturing firms-- write winning plans and get needed financing. This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. You'll learn how to: figure out if your business idea will make money ; determine and forecast cash flow ; create profit and loss forecasts ; prepare marketing and personnel plans ; find potential sources of financing, and present your well-organized plan to lenders and other backers. [This] edition is updated to reflect best practices for raising money (from SBA loans to equity crowdfunding)."--Amazon.com.