The four : the hidden DNA of Amazon, Apple, Facebook, and Google
(Book)

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Published
New York, New York : Portfolio/Penguin, [2017].
ISBN
9780735213654, 0735213658
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Alsip-Merrionette Park Public Library District - Stacks338.761 GALOn Shelf
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Published
New York, New York : Portfolio/Penguin, [2017].
Format
Book
Physical Desc
viii, 310 pages : illustrations, charts ; 24 cm
Language
English
ISBN
9780735213654, 0735213658

Notes

Bibliography
Includes bibliographical references (pages 275-301) and index.
Description
Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

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Citations

APA Citation, 7th Edition (style guide)

Galloway, S. (2017). The four: the hidden DNA of Amazon, Apple, Facebook, and Google . Portfolio/Penguin.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Galloway, Scott, 1964-. 2017. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. Portfolio/Penguin.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Galloway, Scott, 1964-. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google Portfolio/Penguin, 2017.

MLA Citation, 9th Edition (style guide)

Galloway, Scott. The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google Portfolio/Penguin, 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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