Made to stick : why some ideas survive and others die
(Book)

Book Cover
Average Rating
Contributors
Published
New York : Random House, 2008.
ISBN
9781400064281, 1400064287
Status

Description

Loading Description...

Also in this Series

Checking series information...

Copies

LocationCall NumberStatus
St. Charles Public Library District - Adult Nonfiction302.13 HEAChecked out

More Like This

Loading more titles like this title...

More Details

Published
New York : Random House, 2008.
Format
Book
Physical Desc
322 pages ; 22 cm
Language
English
ISBN
9781400064281, 1400064287

Notes

General Note
"Published in slightly different form in 2007"--T.p. verso.
Bibliography
Includes bibliographical references (pages [291]-308) and index.
Description
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle, " using the "Velcro Theory of Memory, " and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.

Reviews from GoodReads

Loading GoodReads Reviews.

Citations

APA Citation, 7th Edition (style guide)

Heath, C., & Heath, D. (2008). Made to stick: why some ideas survive and others die (2008 Random House hardcover edition.). Random House.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Heath, Chip and Dan Heath. 2008. Made to Stick: Why Some Ideas Survive and Others Die. Random House.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Heath, Chip and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die Random House, 2008.

MLA Citation, 9th Edition (style guide)

Heath, Chip,, and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die 2008 Random House hardcover edition., Random House, 2008.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

Staff View

Loading Staff View.