Fanocracy : turning fans into customers and customers into fans
(Book)
Author
Contributors
Scott, Reiko author.
Published
[New York, New York] : Portfolio/Penguin, [2020].
ISBN
9780593084007, 0593084004
Status
Villa Park Public Library - Nonfiction
658.812 SCO
1 available
658.812 SCO
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Villa Park Public Library - Nonfiction | 658.812 SCO | On Shelf |
Location | Call Number | Status |
---|---|---|
Bedford Park Public Library District - Stacks | 658.812 SCOTT | On Shelf |
Berwyn Public Library - Stacks | 658.812 SCO | On Shelf |
Bloomingdale Public Library - Nonfiction | 658.812 SCO | On Shelf |
Glen Ellyn Public Library - Adult Nonfiction | 658.812 SCO | On Shelf |
Indian Prairie Public Library District - 1st Floor | 658.812 SCOTT | On Shelf |
More Details
Published
[New York, New York] : Portfolio/Penguin, [2020].
Format
Book
Physical Desc
xvii, 284 pages ; 22 cm
Language
English
ISBN
9780593084007, 0593084004
Notes
General Note
Includes index.
Description
"Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are very different - one is a baby boomer business strategist, the other a millennial medical student. But both noticed that the kind of enthusiasm they once reserved for pleasures like the Grateful Dead (David) and Harry Potter (Reiko) now extends to all sorts of companies and organizations. So they teamed up to explore a big question: Why do some brands, even in supposedly boring categories like car insurance and enterprise software, attract not just customers but raving fans? The key is creating what they call a "fanocracy" - an organization that puts the needs and wishes of fans ahead of every other priority. It can be scary, at first, to focus on intangibles like community, generosity, and fun, rather than squeezing every penny from each interaction. But those who apply the strategies in Fanocracy are more likely to dominate their categories. And beyond the financial benefits, fanocracies spread more joy and inspiration to the world at large"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Scott, D. M., & Scott, R. (2020). Fanocracy: turning fans into customers and customers into fans . Portfolio/Penguin.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Scott, David Meerman and Reiko Scott. 2020. Fanocracy: Turning Fans Into Customers and Customers Into Fans. Portfolio/Penguin.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Scott, David Meerman and Reiko Scott. Fanocracy: Turning Fans Into Customers and Customers Into Fans Portfolio/Penguin, 2020.
MLA Citation, 9th Edition (style guide)Scott, David Meerman,, and Reiko Scott. Fanocracy: Turning Fans Into Customers and Customers Into Fans Portfolio/Penguin, 2020.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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