The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
(Book)
Author
Published
Hoboken, N.J. : John Wiley & Sons, [2009].
ISBN
9780470379288, 0470379286
Status
Description
Loading Description...
Also in this Series
Checking series information...
Copies
| Location | Call Number | Status |
|---|---|---|
| Cicero Public Library - Stacks | 658.872 SCO | On Shelf |
Subjects
LC Subjects
More Details
Published
Hoboken, N.J. : John Wiley & Sons, [2009].
Format
Book
Physical Desc
xxxi, 287 pages ; 22 cm
Language
English
ISBN
9780470379288, 0470379286
Notes
General Note
"Revised and updated with new sections on social media."--Cover.
Bibliography
Includes bibliographical references and index.
Description
This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process.
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Scott, D. M. (2009). The new rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly . John Wiley & Sons.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Scott, David Meerman. 2009. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly. John Wiley & Sons.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly John Wiley & Sons, 2009.
MLA Citation, 9th Edition (style guide)Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly John Wiley & Sons, 2009.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Loading Staff View.