Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history
(Book)

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Published
Hoboken, NJ : Wiley, [2010].
ISBN
9780470900529, 0470900520
Status
Description
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LocationCall NumberStatus
Tinley Park Public Library - 1st Floor658.502 SCOOn Shelf
West Chicago Public Library District - Nonfiction658.802 SCOOn Shelf
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Format
Book
Physical Desc
xxv, 163 pages : illustrations ; 19 cm
Language
English

Notes

Bibliography
Includes bibliographical references (page 159)
Description
"The Grateful Dead broke almost every rule in the music industry book...By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations...you can apply to your business..."--back cover.
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Citations
APA Citation (style guide)

Scott, D. M., Halligan, B., & Blakesberg, J. (2010). Marketing lessons from the Grateful Dead: what every business can learn from the most iconic band in history. Hoboken, NJ: Wiley.

Chicago / Turabian - Author Date Citation (style guide)

Scott, David Meerman, Brian Halligan and Jay. Blakesberg. 2010. Marketing Lessons From the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History. Hoboken, NJ: Wiley.

Chicago / Turabian - Humanities Citation (style guide)

Scott, David Meerman, Brian Halligan and Jay. Blakesberg, Marketing Lessons From the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History. Hoboken, NJ: Wiley, 2010.

MLA Citation (style guide)

Scott, David Meerman., Brian Halligan, and Jay Blakesberg. Marketing Lessons From the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History. Hoboken, NJ: Wiley, 2010. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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