Catalog Search Results
1) Advertising
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English
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Description
Using the new C3 Framework for Social Studies Standards, Advertising in the Global Citizens: Modern Media series explores the topic through the lenses of History, Geography, Civics, and Economics. Text and photos look at the history, basic philosophies, and geography of advertising in the media. As they read, students will develop questions about the text, and use evidence from a variety of sources in order to form conclusions. Data-focused backmatter...
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"Writing is an important skill that kids use almost every day. The goal of the Write it Right series is to make kids writing experts. Writing an Ad is full of tips and tricks to help kids create an effective ad, from drafting ideas to using persuasive words and imagery. This book includes a table of contents, glossary, index, author biography, activities, and instructions"--
5) Advertising
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English
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Description
Discusses the advertising industry, including how effective ads work, how they affect and conversely reflect society, and the ethical and legal issues concerning advertising.
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Started in Chicago, Illinois, Groupon has expanded to dozens of cities all around the world and has become an Internet sensation. Mason's billion-dollar idea has revolutionized e-commerce. Groupon has taken the good and the bad in stride, using setbacks, challenges, and competition to learn valuable lessons and improve its strategies for continued growth and worldwide expansion. It has revolutionized the ways in which we interact with our local economy,...
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English
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Indoor and outdoor signage can provide directions, warnings, and information. Some signs advertise products too. How can you tell which signs are ads? And how do they influence us? Readers will learn to identify and evaluate the advertisements they see on signs. Accessible text and explanatory photos help students understand the role of advertising in their lives.
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English
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Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers.
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English
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As digital natives attempt to navigate news sources, media literacy is more important than ever. Understanding who is behind different forms of clickbait like posts, articles, and ads, and the motivation behind this content, is a critical part of distinguishing reputable sources of information from distorted or false information. This must-have volume examines the roots of modern clickbait in the sensationalism of yellow journalism, while guiding...
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English
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"A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of...
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"What does it mean to be biased? Emerging readers need to know the differences between facts, fiction, and opinions. Readers will also learn how facts, fiction, and opinions affect advertisements, news reports, blogs, and more. Straightforward, neutral text and vivid photographs provide readers with the tools they need to evaluate and understand the media literacy concept of facts, fiction, and opinions"--
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English
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"Nobody believes they are influenced by advertising, but everybody is wrong about that. Advertising assaults us daily, on tv, on the internet, on the streets of our cities; everywhere we look and even when we don't think we're looking. Easy-to-understand text, simple infographics, and lots of examples helps kids learn how to crack the code of advertising and learn how to use their brains to decide what to buy rather than being manipulated into wanting...
17) Advertising
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Series
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English
Description
Describes an advertising campaign from planning to completion, and profiles various jobs in advertising, such as account executive, creative director, media planner, and production assistant.
19) Advertisements
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English
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"Discusses the history of advertising and how businesses use advertising to target consumers today, including print ads, TV ads, Internet ads, and viral marketing"--Provided by publisher.
Series
Language
English
Description
"Over a decade ago, tech companies began using algorithms to personalize our experience of the web. Using sophisticated technology and vast amounts of consumer data, companies began to predict our tastes better than we could ourselves. In response, ecommerce expanded, and journalism adapted itself to the personalized attention economy. However, there was a hidden side effect, which Eli Pariser termed the filter bubble, which is the exclusion of other...
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