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Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has impacted the affluent as much as it has others. This book would bring readers up to date with todays affluent and help every sales person understand what has changed, and what adjustments need to be made, in order to successfully attract, service, and retain lifelong affluent customers and clients. This new edition will be based on The Oechli...
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No one knows the rich like Thomas Stanley. In this book, the bestselling author of The Millionaire Next Door defines the traits of the wealthy-and what It takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the real needs and desires of the rich, discussing their divergences from the needs of less-affluent consumer audiences-and outlines several highly effective and proven ways to meet those needs, including how...
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From the New York Times bestselling author of The Millionaire Next Door, Networking With the Affluent explores effective tactics for strengthening relationships with wealthy prospects and clients, as well as their advisors-and generating new business among this highly exclusive target market. Networking with the wealthy is not like networking with the less-affluent. Dr .Stanley provides a proven road map for building trust, securing interest, and...
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"In nearly every realm of daily life--from health care to education, highways to home security--there is an invisible velvet rope rising, separating Americans into two radically different experiences of life. On one side of the velvet rope is a friction-free existence where, for a price, needs are anticipated and catered to. Red tape is cut, lines are jumped, appointments are secured, and doors are opened. On the other side of the rope, friction is...
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We live in a world obsessed by luxury. Long-distance airlines compete to offer first-class 'sleeping experiences' and hotels recommend exclusive suites where you are never disturbed. Luxury is a rapidly changing global industry that makes the headlines daily in our newspapers and on the internet. More than ever, luxury is a pervasive presence in the cultural and economic life of the West - and increasingly too in the emerging economies of Asia and...
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