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Full-text articles to support research in accounting, finance, economics, marketing, management, and operations management. Includes access to video from the Associated Press (AP).
1) Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share...
In this sequel to the successful Guerrilla Selling, listeners learn insider secrets such as the ten most common mistakes made in negotiation, one hundred negotiating weapons, and twenty things you can expect to gain in a negotiation. Guerrilla Selling® tactics help you get the most out of any negotiation.
Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. What they need are guerrilla marketing weapons to put energy behind their dreams. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference in your company.
These weapons will add potency to your marketing attack and substantially increase profits. They
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