Catalog Search Results
Business Source Premier
Full-text articles to support research in accounting, finance, economics, marketing, management, and operations management. Includes access to video from the Associated Press (AP).
Author
Series
Language
English
Formats
Description
The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today's highly competitive global marketplace. Off- and online resources have been updated and new ones-including blogs and new websites-have been added.
Author
Series
Language
English
Description
Business owners received critical instruction on the vital operations, legal formalities and periodic filing requirements necessary to keep their LLCs in compliance and prevent legal and tax liabilities. Essential operations such as day-to-day management, record keeping, calling and conducting meetings, recording LLC actions through the drafting of minutes, accepting investment and issuing LLC stock, periodic reporting requirements and more are all...
Author
Series
Language
English
Description
Marketing expert Wendy Keller delivers the ultimate guide to helping business owners differentiate themselves from the competition through branded marketing, dialed-in content designed to attract the right audience, create customers, and ultimately turn them into raving fans.
Author
Series
Language
English
Description
Who should you follow? How many people should you follow? How often should you tweet?Most people don't get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.
Author
Series
Language
English
Description
Get More Customers with Google Ads
Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today's fastest, most powerful advertising medium.
Marshall and team-teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search...
Author
Series
Language
English
Formats
Description
Millions compete for exposure on Google, Yahoo! , and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it. Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell...
Author
Series
Language
English
Description
Link. Rank. Profit.
The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, you're about to learn directly from the masters of marketing.Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:
**Execute a link audit and competitor...
Author
Series
Language
English
Formats
Description
"With over 30% new content, charts and screenshots, plus the addition of an exclusive members website, which will be accessible upon book purchase and offer free downloadable content and videos plus on online community to share and get feedback - this book offers actionable information to build traffic, convert sales and make more money"--
Author
Series
Language
English
Formats
Description
When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from...
Author
Series
Language
English
Description
Find and Network with the Right Professionals
You know it's smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and...
Author
Series
Language
English
Formats
Description
With 4, 000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers... if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic,...
Author
Series
Language
English
Description
Reel in the Profits with YouTube YouTube delivers more than a billion minutes of streaming content to 1. 3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today. Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain,...
Didn't find it?
Can't find what you are looking for? Suggest a purchase. Submit Request