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"A recent study showed that people with cluttered homes were 77 percent more likely to be overweight or obese. Why? Organization pro Peter Walsh thinks it's because you can't make your best or the healthiest choices in a cluttered, messy, disorganized environment. But there's good news: you can change your habits, change you health, and change your life--all in just 6 weeks. [Includes] a room-by-room organizing guide, quizzes to create customizable...
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From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors,...
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors,...
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Take a glimpse into the mind of the modern consumer
A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious
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Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme...
10) Acquired tastes
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A humorous memoir describing "the spending habits of the rich," "everything the well-heeled--and those vicariously so inclined--need to know."
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Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has impacted the affluent as much as it has others. This book would bring readers up to date with todays affluent and help every sales person understand what has changed, and what adjustments need to be made, in order to successfully attract, service, and retain lifelong affluent customers and clients. This new edition will be based on The Oechli...
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In Women Want More, Michael Silverstein and Kate Sayre, two of the world's leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn't just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
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"From the best-selling author of Traffic, a brilliant and entertaining exploration of our personal tastes--why we like the things we like, and what it says about us, "--NoveList.
From the tangled underpinnings of our food taste to the complex dynamics of our playlists, our preferences and opinions are constantly being shaped by countless forces. In the digital age, a nonstop procession of "thumbs up" and "likes" is helping dictate our choices. Vanderbilt...
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"Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for...
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"Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious...
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Offers a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains the true national pastime, in a book by the best-selling author of The Number that delves into both "The Sell Side" and "The Buy Side" of the world of shopping.
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No one knows the rich like Thomas Stanley. In this book, the bestselling author of The Millionaire Next Door defines the traits of the wealthy-and what It takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the real needs and desires of the rich, discussing their divergences from the needs of less-affluent consumer audiences-and outlines several highly effective and proven ways to meet those needs, including how...
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"In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural...
19) Where am I wearing?: a global tour to the countries, factories, and people that make our clothes
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"A journalist travels the world to trace the origins of our clothesWhen journalist and traveler Kelsey Timmerman wanted to know where his clothes came from and who made them, he began a journey that would take him from Honduras to Bangladesh to Cambodia to China and back again. Where Am I Wearing? intimately describes the connection between impoverished garment workers' standards of living and the all-American material lifestyle. By introducing readers...
20) Feed
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In a future where most people have computer implants in their heads to control their environment, a boy meets an unusual girl who is in serious trouble. So says Titus, a teenager whose ability to read, write, and even think for himself has been almost completely obliterated by his "feed, " a transmitter implanted directly into his brain. Feeds are a crucial part of life for Titus and his friends. After all, how else would they know where to party...
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