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"Watch out, Goliath. Jon Yates has a slingshot and he's teaching us how to use it."
—Amy Dickinson, New York Times bestselling author and America's favorite advice columnist
"Jon Yates gives consumers a great primer on how to solve their own customer service problems."
—Angie Hicks, Founder of "Angie's List"
Jon Yates, the Chicago Tribune's popular "Problem Solver," offers eminently practical, money-saving advice
...An invaluable resource that helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.
Loyal customers are the beating heart of every great business.?Why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?
Evergreen exposes the mad pursuit for what it is:
...What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials,
...UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.
Unselling is about the big picture: creating
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