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"Watch out, Goliath. Jon Yates has a slingshot and he's teaching us how to use it."
—Amy Dickinson, New York Times bestselling author and America's favorite advice columnist
"Jon Yates gives consumers a great primer on how to solve their own customer service problems."
—Angie Hicks, Founder of "Angie's List"
Jon Yates, the Chicago Tribune's popular "Problem Solver," offers eminently practical, money-saving advice
...UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.
Unselling is about the big picture: creating
...19) The innovative sale: unleash your creativity for better customer solutions and extraordinary results
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