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A young woman plunges from a Las Vegas sightseeing helicopter, landing in the pirates' lagoon in front of the Treasure Island Hotel in the middle of the 8:30 p.m. pirate show. Everyone writes her off as another Vegas victim, except Lucky O'Toole. As head of Customer Relations at Babylon megacasino and resort, she's got a lot on her plate, but she can't resist getting involved in this one.
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Turning customers into fans is a cheap and powerful way to boost profits, but in order to do it, you have to see your business the way your customers see it. Forrester Research analysts Manning and Bodine explain how to get your organization in tune with the real needs of your customers.
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This groundbreaking audiobook takes listeners into the realm of meaningful marketing. This new concept addresses the modern consumer's desire for value-driven messages rather than intrusive, product-focused advertisement. Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs...
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Lucky O'Toole, head of customer relations at the Babylon, premier mega-resort on the Vegas strip, thinks its just another night in Las Vegas. The next day, Lucky discovers Ms. Neidermeyer was tossed into the shark tank at the Mandalay Bay Resort as a snack for the tiger shark. When the police show up at the Babylon and Jeremy lands in the hot seat, Lucky realizes her previous night was far from routine.
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