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Find out how Apple dominates the tech sector in just 50 minutes!
Apple is one of the world's most recognisable and desirable brands, with an immense and devoted fan base. It has stood at the forefront of the digital revolution since it was founded in the 1970s, and has produced iconic products such as the Macintosh, the iPod and the iPhone. It is currently one of the most valuable companies in the world, and its yearly profits are larger than the...
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Find out how Google became the most visited site in the world just 50 minutes!
Google is one of the world's most valuable brands, and currently has billions of users worldwide. From humble beginnings in the computer labs of Stanford University, the search engine's innovative approach to organising and classifying pages on the internet quickly set it apart from its competitors, and before long the company began branching out into other products, such...
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Find out how Groupon exploded around the world in just 50 minutes!
The online deal marketplace Groupon was founded in 2008 in response to ordinary citizens' declining buying power during the global economic crisis. Its initial success was astounding: its early growth outstripped that of Google, Amazon and eBay, and its value reached $1 billion just 17 months after its creation. However, cracks soon began to show as partners complained of being forced...
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Find out how Amazon conquered the world in just 50 minutes!
In less than two decades, Amazon grew from a startup to become the world leader in online shopping, with hundreds of millions of customers around the world. However, the future did not always look so bright for the internet giant: its unconventional business model initially left investors worried, and it had to overcome the burst of the internet bubble that led to the collapse of many other...
5) TripAdvisor: The Online Travel Community: How a Crowdsourced Review Website Transformed an Industry
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Find out how TripAdvisor revolutionised tourism in just 50 minutes!
TripAdvisor has become one of the world's most popular websites, with millions of travellers visiting it every month to leave reviews, hunt for cheap deals on flights and accommodation, or simply to check whether or not the restaurant down the street has a high enough rating to be worth a visit! Despite recent accusations of unfair business practices and a lack of transparency, the...
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Jeff Bezos, el genio que crea el gigante Amazon
Este libro es una guía práctica y accesible para descubrir las claves sobre Amazon, que le aportará la información esencial y le permitirá ganar tiempo.
En tan solo 50 minutos usted podrá:
• Entender cómo Amazon se ha convertido en menos de dos décadas en líder mundial del comercio en línea y cómo se ha llegado a formar parte de los «Big Four» de internet, junto a Apple, Google y Facebook
•...
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Un guide pratique et accessible pour tout savoir sur Amazon et son fondateur Jeff Bezos !
Au départ simple librairie en ligne, Amazon est devenu en moins de deux décennies le leader mondial du commerce sur Internet. Propulsé sur le devant de la scène, il fait aujourd'hui partie de ceux qu'on appelle les « Big Four » avec Apple, Google et Facebook. Depuis sa création, le groupe de Jeff Bezos déploie ses ailes et lance chaque année de nouveaux...
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Un guide pratique et accessible pour tout savoir sur Spotify et ses créateurs passionnés
Avec plus de 60 millions d'utilisateurs actifs à travers le monde en fin d'année 2014, Spotify est de loin l'acteur incontournable de l'écoute de musique en streaming. Mais que sait-on réellement de l'entreprise et des moyens qu'elle met en œuvre pour proposer à l'auditeur ses morceaux préférés ? Quelles sont les clés de la réussite de cet acteur...
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Find out how Wikipedia became an internet giant in just 50 minutes!
With over 40 million articles in almost 300 languages and dialects, Wikipedia is the largest and most influential encyclopaedia in the world. This success is all the more astonishing considering that the site relies on volunteers to write and edit its articles, and makes no money from advertising. At a time when traditional encyclopaedias were struggling to adapt to the rise of the...
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Un guide pratique et accessible pour découvrir la Success Story de TripAdvisor
Quelle histoire se cache derrière le succès international du hibou aux yeux bicolores de TripAdvisor ? Comment cette plateforme, aujourd'hui considérée comme la plus grande communauté de voyageurs au monde, s'est-elle hissée au rang de géant du secteur de l'e-tourisme, se faisant une place aux ctés de Booking ou d'Expedia ?
Ce livre vous aidera à :
• Percevoir...
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Find out how YouTube made video content accessible to all in just 50 minutes!
YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform, it has evolved into one of the most popular websites on the internet, with one billion hours of content being watched on the site per day in 2017. Its influence has become so widespread that many of its users have launched highly successful...
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Find out how Spotify changed the way we listen to music in just 50 minutes!
Spotify is a music streaming service which was launched in 2008. Its freemium business model, which allows users to choose between listening to music for free or paying a monthly subscription to access an ad-free version of the site, has attracted 140 million active users (of whom 60 million are paying subscribers) to the site, and has generated billions of dollars in revenue,...
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El rey de la música en streaming
Este libro es una guía práctica y accesible para descubrirlo todo sobre Spotify, que le aportará la información esencial y le permitirá ganar tiempo.
En tan solo 50 minutos usted podrá:
• Entender cómo surge la idea de construir una plataforma basada en el modelo freemium y que permite acceder a una gama casi infinita de música sin que los usuarios tengan que gastar un solo céntimo
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