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"This proven, popular reference has been completely updated to better guide readers through the current franchise environment. Real-life examples of both service- and product-oriented franchises and useful checklists prevent mistakes and save time and money. Contact information for state and Federal franchising regulatory agencies and a listing of useful publications guide new franchisees to the resources they need"--
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Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992.
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"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the...
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"Harold and Tina Lewis were determined to create a legacy for their three children, but never expected their aspirations would set in motion a journey through the complexities of American corporate life. Together as a couple, and as a family unit, they owned and operated twenty McDonald's franchises for more than thirty years. Harold and Tina have been recognized by the McDonald's Corporation with some of the highest honors, including excellence in...
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