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Most of us want to make a difference. We donate our time and money to charities and causes we deem worthy, choose careers we consider meaningful, and patronize businesses and buy products we believe make the world a better place. Unfortunately, we often base these decisions on assumptions and emotions rather than facts. As a result, even our best intentions often lead to ineffective-and sometimes downright harmful-outcomes. How can we do better? While...
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"...MacAskill and his colleagues developed effective altruism - a practical, data-driven approach to doing good that allows us to make a tremendous difference regardless of our resources. Effective altruists operate by asking certain key questions, which force them to think differently, overcome biases, and use evidence and careful reasoning rather than act on impulse." -- page [4] of cover.
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