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Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity-and credibility-with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on...
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"The difference between helping and selling is just two letters. If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a...
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For decades marketers have interrupted their way into buyers' wallets with TV and radio advertising, cold calling, and email blasting. But this type of marketing is coming to an end, as buyers get more and more sophisticated about blocking interruptions using TiVo, Sirius Satellite Radio, spam protection, and Do Not Call lists. Buyers are moving their shopping and learning to search engines, the blogosphere, and the social media web.Get Found exposes...
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The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.
Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today.
Trust...
Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today.
Trust...
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With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more.
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As well as being essential for creative trades of all kinds -- carpenters, photographers, caterers, gardeners and graphic designers to name but a few -- blogs can be inspirational and beautiful; becoming hubs for people with similar tastes and interests. Blogging for Creatives is the first approachable, non-techie guide to the blogosphere, complete with hundreds of tips, tricks and motivational stories from artistic bloggers who have started from...
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