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This insightful resource offers students who are interested in both advertising and computer technology an accessible yet comprehensive look into the emerging careers in this evolving industry. Readers are given insights into positions that never before existed, including what the job requires on a day-to-day basis, the education and training necessary, and what the future holds for these positions in this ever-changing industry. Careers covered include...
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"The Sackler name has adorned the walls of many storied institutions -- Harvard, the Metropolitan Museum of Art, Oxford, the Louvre. They are one of the richest families in the world, known for their lavish donations to the arts and the sciences. The source of the family fortune was vague, however, until it emerged that the Sacklers were responsible for making and marketing a blockbuster painkiller, OxyContin, that was the catalyst for the opioid...
5) Old dogs
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Dan and Charlie are two best friends who, together, have built a successful marketing empire, but have somehow managed to avoid ever really grown up. Their lives have been turned upside down when they are charged with the care of seven-year-old twins while on the verge of a big business deal. The clueless bachelors stumble in their efforts, leading to one debacle after another, with a gorilla and some pecking penguins. Dan and Charlie learn as much...
6) So you want to publish your own book & e-book: a step-by-step guide to fun & profitable publishing
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Publishing two books, selling film rights, and being in TIME magazine- these kind of seem like pipe dreams. However, this is actually the life story of Beth Reekles, the famous 17-year-old writer. Being a successful writer at a young age is no longer a pipe dream, and this book can help make it your reality.
With a bit of humor and a conversationally quirky tone, this book shows the young adult audience how to write a killer query letter and book...
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Digital literacy is the key to success for this generation of students. Becoming familiar with digital portfolios and how they can assist in solving problems creatively is now a necessity. This title will inform readers about the benefits of digital portfolios with a focus on problem solving and innovation. Using historic examples from some of history s greatest minds, as well as current professionals working in a digitized landscape, students will...
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"This summer, Reese Camden is trading sweet tea and Southern hospitality for cold brew and crisp coastal air. She's landed her dream marketing internship at Friends of Flavor, a wildly popular cooking channel in Seattle. The only problem? Benny Beneventi, the relentlessly charming, backwards-baseball-cap-wearing culinary intern--and her main competition for the fall job. Reese's plan to keep work a No Feelings Zone crumbles like a day-old muffin when...
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A illustrated collection of essays and interviews about the "anti-disco rally, " Disco Demolition, held on July 12, 1979 at Comiskey Park and organized by Bill Veeck and DJ Steve Dahl.
In the late 1970s disco music dominated radio airwaves, to the dismay of many rock music fans. To boost attendance, White Sox owner Bill Veeck and Chicago DJ Steve Dahl collaborated to host "Disco Demolition" on July 12, 1979. The plan was to blow up disco records...
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"Marketing Professionals: A Practical Career Guide includes interviews with marketing professionals. This book covers the following job areas in marketing: Digital marketing, SEO, (search engine optimization) and web analytics, Social media marketing, Graphic design, Brand management, Product marketing" — Provided by publisher.
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"Social media has become an important marketing strategy for many businesses. From social media influencers who share their lives, insights, and favorite products with their followers to those who work behind the scenes to build websites, create content, and make videos, there are many ways to use creativity and online savvy to earn a living or bring in some extra cash"--
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Contrary to popular wisdom, you don't have to be an ace electrician, a coding prodigy, or a mechanical master to come up with a game-changing invention! You just need curiosity, a strong desire to fix a problem that you see in the world, and the determination to see your ideas become reality - and this book, which will teach you everything you need to go from zero to inventor. Everyone wants to be the next Bill Gates or Steve Jobs, but there's never...
20) Far from normal
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"Maddie McPherson is sick of Normal--both her hometown of Normal, Illinois and being the 'normal' sibling. But when she lands a summer internship with a sports marketing firm, she finally has a chance to crawl out of her genius brother's shadow. Not to mention, a glowing letter of recommendation could secure her admission to her dream college"--Amazon.
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