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Public Opinion is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads," a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a survey of the newspaper. Lippmann integrates the historical, psychological, and philosophical literature of his day, and shows...
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"Fundraising Principles and Practice second edition is based on an emerging body of fundraising research drawn from the domains of economics, psychology, social psychology and sociology. It summarizes and interprets this research to explore its implications for modern fundraising practice. It also provides numerous case studies and examples to illustrate the theory and principles that it explains. What sets this book apart is there is no other formal...
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Do you want to be more likable, respected, admired, loved and adored!? Do you feel like your being manipulated by others and doing things that you don't wish to do? Are you sick and tired of getting taken advantage of by others? Do you want to stand up for yourself, be in control, and never feel disrespected? What If I told you I could make you a master persuader that gets whatever you want almost effortlessly and most importantly... unknowingly?
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"Picking up where The Tipping Point leaves off, respected journalist Lee Daniel Kravetz's Strange Contagion is a provocative look at both the science and lived experience of social contagion. In 2009, tragedy struck the town of Palo Alto: A student from the local high school had died by suicide by stepping in front of an oncoming train. Grief-stricken, the community mourned what they thought was an isolated loss. Until, a few weeks later, it happened...
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English
Description
"This timely, accessible reference and text addresses some of the most fundamental questions about human behavior, such as what causes racism and prejudice and why good people do bad things. Leading authorities present state-of-the-science theoretical and empirical work. Essential themes include the complex interaction of individual, societal, and situational factors underpinning good or evil behavior; the role of moral emotions, unconscious bias,...
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