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"In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership--or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate. Focusing on "disruptive technology," Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company...
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"A seminal work by bestselling author Clayton M. Christensen, now with a refreshed package. In the international bestseller The Innovator's Dilemma, Clayton Christensen exposed the Achilles' heel of many companies: by ignoring the disruptive technologies that evolve to displace them, they help initiate their own demise. In The Innovator's Solution, Christensen and Michael Raynor take the idea of disruption one step further--explaining how companies...
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"¿Las empresas saben cómo crecer? ¿Cómo pueden crear productos que están seguros de que los clientes quieren comprar? ¿Puede la innovación ser más que un juego de éxito? El profesor Clayton Christensen de la Escuela de Negocios de Harvard tiene la respuesta. Hace una generación, Christensen revolucionó los negocios con su innovadora teoría de la innovación disruptiva. Ahora, él va más allá, ofreciendo nuevas y poderosas ideas. Después...
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