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"There is no prize for second place in sales you either win or lose - sell or die that's it. Until you wake up to the reality that the old way of selling doesn't work anymore, you are as dommed as the fax machine, the blackberry, and the yellow pages."--Page [4] of cover.
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Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible. And sales expert Gitomer will give you all the tools you need to build one, and he's brought his lessons together in a book you can read in one sitting.
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What makes this book for you? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn the 7.5 specific things you can do to maintain your intensity, drive, and commitment... discover 20.5 "attitude gems" that capture the value of thousands of dollars of books and courses... learn how to overcome the 10.5 most dangerous "attitude busters"... then learn how to...
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