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"This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: *8 headlines that work--and...
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"Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multi-channel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert W. Bly has more...
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The definitive guide to becoming a successful freelance writer, now in an updated and expanded third edition
Secrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer. In this new edition, you'll find out how to make $100,000 a year-or much more-writing ads, annual reports, brochures, catalogs, newsletters, direct mail, Web pages, CD-ROMs, press releases, and other projects for corporations,...
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In our digital world, it's easy to overlook the power of a snail mail-marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It's time to transform your marketing. It's time for The Direct Mail Revolution.
In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for...
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The definitive guide to making real money as a writer-revised and updated for the online media market of the 2020s.
Do you love educating others? Do you want to make money doing it? The world of how-to writing is waiting for you! In How to Write and Sell Simple Information for Fun and Profit, copywriting legend and self-made millionaire Robert W. Bly shares his secrets to how any motivated person can turn simple information into a six-figure income.
Bob...
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The language you need to sell and succeed, from America's top copywriter.
Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He's been a professional copywriter for nearly forty years and has been named America's best copywriter. And now he's drawing back the curtain and revealing hundreds...
Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He's been a professional copywriter for nearly forty years and has been named America's best copywriter. And now he's drawing back the curtain and revealing hundreds...
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