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This is Elmer's newest book. It is his best yet. It will bring you up to date on all the methods, techniques and strategy used, not only in America to win friends, but from around the world. He constantly brings out methods used worldwide to make friends. He has discovered many ways to get along in life as used for centuries by people of other lands, but never practiced in the United States. He will tell you, for example, about the soft sell of Japan;...
Author
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English
Description
This book describes the simple but effective methods that Elmer Wheeler has used in making two sales grow where only one grew before.
The author is sales consultant for scores of prominent firms. He has tested thousands of word-combinations and selling points on millions of customers at the point of sale.
He knows the selling points and techniques that will achieve results. He knows the ones that will fail.
The author shows you how the slight twist...
Author
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English
Description
From the man who sold the sizzle instead of the steak-whose best-selling books have made history both in selling and in publishing-here are the many new practical applications of his magic formula that make people buy. No matter what product or service you sell-regardless of whether you sell over the counter, through salespeople on the road, direct, or through dealers-you will find Elmer Wheeler's "Sizzle Selling" methods readily adaptable for your...
Author
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English
Description
About ten years ago, a newspaper man developed an idea for increasing sales through a more effective use of words. Now, Elmer Wheeler, its originator, has put into this new book the fundamental principles responsible for his success and has adapted them to help you meet those many personal situations confronting you at home, in the office, and in society. No matter who you are, no matter what your position in life is, you depend upon words for your...
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Description
If you want to improve your present selling ability..... If you need a "brushing up job," after the past few non-selling years..... Or if you are in another business and feel you want to enter selling..... Then this is the course for you! Read on! If you abhor "long courses" that take months and months..... If the idea of learning how to sell in 17 weeks if you prefer, or 17 days, if you are up to it, appeals to you..... If you have a sales manual...
Author
Language
English
Description
Originally published in 1947, this is the Second Edition of "Elmer Wheeler's Tested Public Speaking" (1939). Brought up to date, it incorporates revised material based on Wheeler's further vast experience acquired in the course of giving 2,798 additional speeches since the publication of the first edition in 1939. It also includes his talk, "Take an Hour to Say No," which at the time of this 1947 publication had been reprinted over a record 7 million...
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