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"Clear and concise, the book covers all the fundamentals you need for success, with indispensable advice on topics including hiring and firing, leadership, motivation, and managing time and stress. In addition, the completely updated fifth edition shows you how to build trust and confidence, be an active listener, manage a diverse group of individuals, conduct performance appraisals, and address many other challenges that come with the manager's job."--BOOK...
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"Dr. Maxwell Maltz, the creator of Psycho-Cybernetics, and five hugely successful sales entrepreneurs--each themselves a Psycho-Cybernetics success story--reveal how to apply this powerful self-help improvement program to every aspect of selling. Learn how to completely eliminate customer resistance even as you remove your own mental obstacles and doubts"--
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Find out how to get organized at work, get more done, and carve out more time to do what you really want to do. We all juggle work life and personal life and worry that we spend too much time and effort paying the bills to fulfill our other roles as parents, spouses, and friends. This program will help you work more quickly and efficiently, freeing up more time for the life you live outside the office.
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A Comprehensive self-help library! Discover the books that have already changed the lives of millions. This award-winning, unabridged guide to the "literature of possibility" surveys 50 of the all-time classics, giving you their key ideas, insights and applications-everything you need to know to start benefiting from these legendary works. From the ancient teachings of Buddha and The Bhagavad-Gita, to the early American wisdom of Emerson and Thoreau,...
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In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't...
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Beginning with "you must be crazy," serial entrepreneur and angel investor Barry J. Moltz offers the true insider's scoop on new business start-ups. With doses of irreverence and humor, the return-to-basics guide focuses on what comes before the bottom line. Addressing passion--the ultimate entrepreneurial fuel--relationships, failure, and authenticity, Moltz incorporates stories from his colleagues and shows what it takes to integrate personal and...
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Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever....
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Years before she became the celebrated speaker and Unity minister she is today, Edwene Gaines was raising her daughter in abject poverty. Overwhelmed and terrified, she turned toward her faith for reassurance, sustenance, and finally for direction. What seemed impossible at the time, she did anyway. She gave away 10 percent of every cent that came to her, and when her income tripled in a matter of six months, she knew it was the work of God. She began...
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Maverick marketing whiz Mike Veeck offers you his simple, no-fail formula for business success! Drawing on his own experience and the success stories of clients and others who have benefited from his philosophy, Veeck shows how fun, creativity, and passion can bring out the best in an organization and an individual. The "Fun Is Good" philosophy applies to everyone, whether you're the CEO or lower on the totem pole. You'll see how laughter can be the...
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This uplifting and riveting collection of stories gives wonderful examples of hope and encouragement. The stories are about real people and their experiences of change--change that got them through difficult times; change that solved family crises; change that mended broken relationships; change that turned their businesses around; change that influenced entire communities.
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The outcome of most persuasive events is determined before you ever say a word. People may know how to sell, but most were never taught how to persuade. Persuasion expert Dave Lakhani breaks down the process into easy-to-use steps, teaching the listener not only how to persuade, but the biology and psychology behind it as well. Persuasion is key to every aspect of sales, marketing, and negotiations. This audiobook reveals today's most effective persuasion...
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"An updated third edition of the most comprehensive guide to small business successWhether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps...
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Looking for the quickest way to attain personal and financial growth? This collection presents the 50 best examples of success and advice from entrepreneurs like Andrew Carnegie, Warren Buffett and Sam Walton, well-known motivators like Zig Ziglar, Brian Tracy and Napoleon Hill, and business masterminds like Jack Welch, Robert Kiyosaki and Spencer Johnson. A graduate of the London School of Economics, editor Tom Butler-Bowdon spent years researching...
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"Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success. It is this different and unique perspective that makes Book Yourself Solid so much more than an ordinary "how to" manual for getting more clients and raising a business profile. Michael helps the reader adopt this perspective and then provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through...
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The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer. When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from...
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