Lloyd James
In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media" - blogs, social networking pages, message boards, product review sites - even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being
...At the height of the Battle of Iwo Jima, the day after the island invasion began, Jack Lucas and three other Marines were attacking a Japanese pillbox when two enemy grenades landed in their midst. Private Lucas jumped on both of them, driving them in the volcanic ash. Then they exploded. Thus did a seventeen-year-old from North Carolina become the youngest soldier in the twentieth century—and the youngest Marine in history—to receive the Congressional
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