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Google AdWords, when it launched in 2002 signaled a fundamental shift in what the Internet was for so many people and businesses. What was once before a concept that could, technically be profitable, had seemingly overnight become a massive cash opportunity for millions, providing the worlds largest search databases in Google with more than 75 percent of Internet searches through their technology according to Pew Computer Research. Thats millions...
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"This is the story of Olga, a retired mathematician, and Mateo, a college student passionate about robotics, and their attempt to influence Google. They meet to ponder ideas such as free will, merit, and the possibility of synthetic humans, and together they craft an extremely unorthodox job application, a direct appeal to a seemingly all-powerful corporation. Tension grows as their relationship becomes strained due to ideological differences, and...
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A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
25) Google
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Examines the origins and growth of Google, its founders, Larry Page and Sergey Brin, and how the company rose to the top of the market.
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For decades marketers have interrupted their way into buyers' wallets with TV and radio advertising, cold calling, and email blasting. But this type of marketing is coming to an end, as buyers get more and more sophisticated about blocking interruptions using TiVo, Sirius Satellite Radio, spam protection, and Do Not Call lists. Buyers are moving their shopping and learning to search engines, the blogosphere, and the social media web.Get Found exposes...
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Pre-K and elementary school-aged children are naturally curious about the world around them. They love to explore and play, in fact, that's how they learn. That innate drive to discover and willingness to try is also what makes Littles great at embracing new opportunities. In Google Apps for Littles, author-educators Christine Pinto and Alice Keeler encourage teachers to tap into their young students' curiosity, particularly when it comes to technology....
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If you're reading this, you're probably just starting out with a website you're looking to monetize, or you're hoping to use Google AdWords to increase your business revenue through advertising. Google AdWords is the main source of revenue for the tech giant Google, which has brought standard bearers and advances in search engines, e-mail systems, calendars, advertising, and all sorts of web and web placement codes and services. If you're reading...
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The Small Business Owner's Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web site's search engine rankings and doubling their site's monthly unique visitors. Guaranteed! Stephen Woessner, of the University of Wisconsin-La Crosse Small Business Development Center, is a search engine optimization (SEO) expert. But more importantly, Woessner...
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Have you ever wished you could use technology to improve people's lives? Ever since he was a teenager, Sebastian Thrun wanted to build machines that helped people. So far, Thrun has developed robots that can be tour guides and nurses and can help save miners trapped underground. In 2004, he won a US Department of Defense contest by building a car that could drive itself. Since then, the self-driving cars he developed have been tested on more than...
31) The Memory box
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In this gripping domestic thriller, a group of privleged suburban moms amuse themselves by Googling everyone in town, digging up dirt to fuel throny gossip. Caroline Thompson, devoted mother of two, is relieve to hear her name appears only three times, citing her philanthropy. However, a delayed pag of insecurity prods Caroline to Google her maiden name-- which none of the others know. The hits cascade like a tsunami. Caroline's terrified by what...
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"Never Lost Again chronicles the evolution of mapping technology--the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech's development, and introduces us to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO. He takes us back to the beginning to Keyhole--a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded...
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How do top tech companies generate billions in sales with only small marketing budgets? The same way they capture millions of organic website visitors with content marketing. Brand Primacy. There exists an SEO red carpet that leads to exponential brand growth. And, believe it or not, Google has rolled that carpet out at your feet. All you have to do is take the first step. In Brand Primacy, you'll learn how to pair a solid SEO strategy with the perfect...
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In June 2011, Julian Assange received an unusual visitor: the chairman of Google, Eric Schmidt, arrived from America at Ellingham Hall, the country residence in Norfolk, England where Assange was living under house arrest. For several hours the besieged leader of the world's most famous insurgent publishing organization and the billionaire head of the world's largest information empire locked horns. The two men debated the political problems faced...
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"In The Case for Books, Robert Darnton offers an in-depth examination of the book from its earliest beginnings to its shifting role today in popular culture, commerce, and the academy. In a lasting collection drawn from previously published and new work alike, Robert Darnton lends unique authority to the life and role of the book in society. The resulting book is a wise work of scholarship - one that requires readers to carefully consider how the...
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