Catalog Search Results
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"Go beyond Google to mine big data and social media. Author Robert Berkman gives expert advice on how to search the internet to locate the best information sources, how to find and utilize the professionals behind those sources, and how to combine these techniques to complete an information search on any subject. This fully updated 6th edition includes how to search beyond Google, leveraging big data in the search process, and how to search the social...
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Our information-saturated environment causes us to spend too much time searching, surfing and organizing the information in our lives. But finding reliable high quality information can be a problem. We are often so buried in information-- and strapped for time-- that we grab the search results without bothering to evaluate its quality. Stebbins shows you how to cut out unreliable information and find online information you can rely on.
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"Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from."--Page 4 of cover.
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The Invisible Web, also known as the Deep Web, is a huge repository of underutilized resources that can be richly rewarding to searchers who make the effort to find them. Since Jane Devine and Francine Egger-Sider explored the educational potentials of this realm in Going Beyond Google: The Invisible Web in Learning and Teaching, the information world has grown even more complex, with more participants, more content, more formats, and more means of...
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We all know how to look up something online by typing words into a search engine. We do this so often that we have made the most famous search engine a verb: we Google it--"Japan population" or "Nobel Peace Prize" or "poison ivy" or whatever we want to know. But knowing how to Google something doesn't make us search experts; there's much more we can do to access the massive collective knowledge available online. In The Joy of Search, Daniel Russell...
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Skilled researchers, journalists, and subject experts have come together in this follow-up to Web of Deception to reveal important lessons for staying safe and retaining privacy online. In the wake of the social media popularity boom-epitomized by MySpace, eBay, and Craigslist and accelerating with Facebook and Twitter-the success of internet con artists and thieves has been quick to follow. Manipulators have been provided with the tools and targets...
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Find the Information You Need! is designed for people who suspect that Google and Facebook aren't always giving the best results for their specific information needs. Created for anyone who wants to understand how to select better information resources, deploy smarter search strategies, and evaluate results more effectively.
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"Four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. In this book, you will explore the underlying theory behind SEO and how search engines work, learn the steps you need to prepare for, execute, and evaluate SEO initiatives, examine a number of advanced strategies and tactics, understand the intricacies...
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